That’s what it’s all about: Campaign round-up

In Summer 2025, The Together Project partnered with Clear Channel’s Platform for Good initiative to share the joy of intergenerational connection on billboards across the UK. This page looks back at the campaign and the impact of spreading our message more widely.

Billboard from The Together Project’s Clear Channel campaign featuring the message “Rhythm. That’s what it’s all about.”

Our campaign focused on the theme of “That’s What It’s All About,” celebrating the simple but powerful moments of music, rhythm, smiles, and togetherness that bring people of all ages closer.

The campaign gave us a valuable opportunity to raise awareness beyond our usual circles. Every poster had the potential to spark curiosity, encourage conversations, and invite more families and care homes to discover our intergenerational work.

We’re grateful to Clear Channel for helping us spread the word and for championing the importance of joy, community, and connection. Partnerships like this are vital in making sure more people hear about The Together Project and we’ve already seen a positive ripple effect in sign-ups in areas where the billboards were shown.

Campaign poster showing a joyful musical moment across generations with the word “Rhythm”
Campaign poster showing a joyful intergenerational moment with the word “Laughter”
Campaign poster showing a joyful intergenerational moment with the word “Joy”
Campaign poster showing a warm intergenerational moment with the word “Togetherness”

If you’d like to be part of our story, there are lots of ways to get involved, from joining a session to supporting us as a partner. Together, we can keep spreading the joy of intergenerational connection.

Get involved