Connecting generations through joy

We’re excited to be working with HARIBO, a brand which seeks to bring people together and create moments of childlike happiness, on a unique partnership that combines support for Songs & Smiles with a lively employee engagement programme putting community and connection at the heart of everything.

Every month, children and older people across the UK connect through Crafting Connections and a big part of the magic comes from the way our packs look and feel.

For the past seven months, volunteer designer Hannah Crossley from HannahDidIt has been bringing our packs to life with her colourful illustrations and playful designs.

We’re a national charity with a simple mission: to bring generations together to boost wellbeing, reduce loneliness and foster stronger, happier communities. However, although our impact is national, our magic always begins locally, in the community rooms and lounges of care settings, where intergenerational friendships flourish.